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Marketing : Theory and Practice / Edited by Michael J. Baker.
London : MacMillan Press Limited, c1995Edition: Third editionDescription: xi, 442 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 0333641825
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due |
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Overnight Books and Pamphlets
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Main Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.8 MAR (Browse shelf(Opens below)) | Available | |
Reading Room Books and Pamphlets
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Main Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.8 MAR (Browse shelf(Opens below)) | Available |
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| RBC 658.8 LOV Services Marketing : People, Technology, Strategy / | RBC 658.8 LOV Principles of Service Marketing and Management / | RBC 658.8 LOV Services Marketing : People, Technology, Strategy / | RBC 658.8 MAR Marketing : Theory and Practice / | RBC 658.8 MAR Marketing : Theory and Practice / | RBC 658.8 MAS Marketing Case Studies : How to Tackle them, How to answer them / | RBC 658.8 MCD Marketing : A Complete Guide / |
Includes bibliographical references and index.
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