Services Marketing : People, Technology, Strategy / Christopher Lovelock and Jochen Wirtz.
Upper Saddle River, New Jersey : Pearson/Prentice Hall, c2007Edition: Sixth editionDescription: xx, 648 pages : illustrations ; 29 cmContent type:- text
- unmediated
- volume
- 0131875523 (alk. paper)
- 9780131875524 (alk. paper)
- 658.8 22
- HF5415.13 .L5883 2007
- 85.40
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
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Main Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.8 LOV (Browse shelf(Opens below)) | Available | 076956 | ||
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Main Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.8 LOV (Browse shelf(Opens below)) | Available | 078512 | ||
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Main Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.8 LOV (Browse shelf(Opens below)) | Available | 078511 | ||
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Main Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.8 LOV (Browse shelf(Opens below)) | Available | 078510 |
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RBC 658.8 LOV Services Marketing : People, Technology, Strategy / | RBC 658.8 LOV Services Marketing : People, Technology, Strategy / | RBC 658.8 LOV Services Marketing : People, Technology, Strategy / | RBC 658.8 LOV Services Marketing : People, Technology, Strategy / | RBC 658.8 LOV Principles of Service Marketing and Management / | RBC 658.8 LOV Services Marketing : People, Technology, Strategy / | RBC 658.8 MAR Marketing : Theory and Practice / |
Includes bibliographical references and indexes.
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