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Principles of Service Marketing and Management / Christopher Lovelock and Lauren Wright.
Upper Saddle River, New Jersey : Prentice Hall, c2002Edition: Second editionDescription: xix, 436 pages : illustrations (some color) ; 26 cmContent type:- text
- unmediated
- volume
- 0130404675
- 658.8 21
- HD9981.5 .L68 2002
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Reading Room Books and Pamphlets
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Main Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.8 LOV (Browse shelf(Opens below)) | Available | 076996 |
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| RBC 658.8 LOV Services Marketing : People, Technology, Strategy / | RBC 658.8 LOV Services Marketing : People, Technology, Strategy / | RBC 658.8 LOV Services Marketing : People, Technology, Strategy / | RBC 658.8 LOV Principles of Service Marketing and Management / | RBC 658.8 LOV Services Marketing : People, Technology, Strategy / | RBC 658.8 MAR Marketing : Theory and Practice / | RBC 658.8 MAR Marketing : Theory and Practice / |
Includes bibliographical references and index.
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