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Services marketing : people, technology, strategy / Christopher Lovelock and Jochen Wirtz.
Essex, England : Pearson Education, c 2011Edition: Seventh editionDescription: 648 pages ; 28 cmISBN:- 0273756060
- 9780273756064
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
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Reading Room Books and Pamphlets
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Old Harbour Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.8 LOV (Browse shelf(Opens below)) | Available | 080996 | ||
Overnight Books and Pamphlets
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Old Harbour Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.8 LOV (Browse shelf(Opens below)) | Available | 080995 |
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| RBC 658.8 KOT Marketing management / | RBC 658.8 LAM Marketing / | RBC 658.8 LOV Services marketing : | RBC 658.8 LOV Services marketing : | RBC 658.8 LOV Services Marketing : People, Technology, Strategy / | RBC 658.8 MCD Marketing : A Complete Guide / | RBC 658.8 ONK International Marketing : Analysis and Strategy / |
Includes index.
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