Portmore Community College
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Services Marketing : Concepts, Strategies and Cases / K. Douglas Hoffman and John E. G. Bateson.

By: Contributor(s): Ohio : Thomson South-Western, c2006Edition: Third edition, International student editionDescription: xix, 588 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0324422830
  • 9780324422832
  • 0324319967
  • 9780324319965
Subject(s):
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Includes bibliographical references and index.

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