Services Marketing : Concepts, Strategies and Cases / K. Douglas Hoffman and John E. G. Bateson.
Ohio : Thomson South-Western, c2006Edition: Third edition, International student editionDescription: xix, 588 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 0324422830
- 9780324422832
- 0324319967
- 9780324319965
Includes bibliographical references and index.
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