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Marketing : The Core / Roger A. Kerin, Steven W. Hartley, William Rudelius.
Publisher: Boston, Mass : McGraw-Hill/Irwin, c2007Edition: Second editionDescription: xxxiii, 425, G5, CN16, CR2, I28 pages : illustration (chiefly colour), colour map ; 28 cmContent type:- text
- unmediated
- voloume
- 0072999896 (alk. paper)
- 0073215740
- 9780072999891
- 9780073215747
- 658.8 22
- HF5415 .K452 2007
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
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Reference Books
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Main Campus | Open Shelf Reference | Open Shelf Reference | R 658.8 KER (Browse shelf(Opens below)) | Available | 079376 | ||
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Reference Books
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Old Harbour Campus | Open Shelf Reference | Open Shelf Reference | R 658.8 KER (Browse shelf(Opens below)) | Available | 079375 |
Browsing Main Campus shelves, Shelving location: Open Shelf Reference, Collection: Open Shelf Reference Close shelf browser (Hides shelf browser)
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| R 658.8 JEF Modern Marketing / | R 658.8 JEF Modern Marketing / | R 658.8 KER Marketing : | R 658.8 KER Marketing : The Core / | R 658.8 KOT Marketing management / | R 658.8 MAS Marketing Case Studies : How to Tackle them, How to answer them / | R 658.8 MOR Elements of Marketing / |
Includes bibliographical references (page CN-CN16) and indexes.
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