Portmore Community College
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Marketing : The Core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

By: Contributor(s): Publisher: Boston, Mass : McGraw-Hill/Irwin, c2007Edition: Second editionDescription: xxxiii, 425, G5, CN16, CR2, I28 pages : illustration (chiefly colour), colour map ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • voloume
ISBN:
  • 0072999896 (alk. paper)
  • 0073215740
  • 9780072999891
  • 9780073215747
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .K452 2007
Online resources:
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Holdings
Item type Current library Collection Shelving location Call number Status Date due Barcode
Reference Books Reference Books Main Campus Open Shelf Reference Open Shelf Reference R 658.8 KER (Browse shelf(Opens below)) Available 079376
Reference Books Reference Books Old Harbour Campus Open Shelf Reference Open Shelf Reference R 658.8 KER (Browse shelf(Opens below)) Available 079375
Browsing Main Campus shelves, Shelving location: Open Shelf Reference, Collection: Open Shelf Reference Close shelf browser (Hides shelf browser)
R 658.8 JEF Modern Marketing / R 658.8 JEF Modern Marketing / R 658.8 KER Marketing : R 658.8 KER Marketing : The Core / R 658.8 KOT Marketing management / R 658.8 MAS Marketing Case Studies : How to Tackle them, How to answer them / R 658.8 MOR Elements of Marketing /

Includes bibliographical references (page CN-CN16) and indexes.

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