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Marketing effectiveness, insights from accounting and finance / [edited] by Stanley J. Shapiro, V.H. Kirpalani.
Publisher: Boston : Allyn and Bacon, c1984Description: xvii, 542 pages : illustrations ; 24 cmContent type:- text
- unmediated
- voloume
- 0205079946 :
- 658.8 19
- HF5415.13 .M345 1984
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
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Reference Books
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Main Campus | Open Shelf Reference | Open Shelf Reference | R 658.8 SHA (Browse shelf(Opens below)) | Available | 048860 |
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| R 658.8 MOR Elements of Marketing / | R 658.8 MOR Elements of Marketing / | R 658.8 PEA Green Marketing / | R 658.8 SHA Marketing effectiveness, insights from accounting and finance / | R 658.8 STE Success in Marketing / | R 658.8 THE The Marketing Digest / | R 658.802 SMI Marketing Communications : An integrated approach / |
"EDP 1379941"--Cover.
Includes bibliographies and index.
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