Marketing management / Philip Kotler.
Publication details: Upper Saddle River, N.J : Prentice Hall, c2003.Edition: 11th edDescription: 1 v. (various pagings) : col. ill ; 27 cmISBN:- 0130336297
- 658.8 21
- HF5415.13 .K64 2003
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RBC 658.8 KOT Marketing Management / | RBC 658.8 KOT Principles of Marketing / | RBC 658.8 KOT Principles of Marketing / | RBC 658.8 KOT Marketing management / | RBC 658.8 KOT Marketing management / | RBC 658.8 KOT Principles of marketing / | RBC 658.8 KOT Principles of Marketing / |
Various multi-media instructional aids, including a web site, are available to supplement the text.
Includes bibliographical references and indexes.
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