Career award : Travel and tourism: standard level / Anne Rowe.
Series: Cambridge international examinationsCambridge : Cambridge University Press, 2002Description: 203 pages ; 24 cmISBN:- 052189235X
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RBC 337.40729 MIL The New Europe, the new World Order, Jamaica and the Caribbean / | RBC 338.4 PON The professional guide : dynamics of tour guiding / | RBC 338.4 PON The professional guide : dynamics of tour guiding / | RBC 338.4 ROW Career award : | RBC 338.4 ROW Career award : | RBC 338.456 KAS Managing technology in the hospitality industry / | RBC 338.4791 DAN Heritage tourism / |
Includes glossary and index.
The book provide students with essential and up-to-date information on all four sections of the core module and on each of the optional modules. Topics include: structure of the international travel and tourism industry, marketing and promotion, customer care and working procedures, tourism products and ancillary.
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