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Marketing : A Complete Guide / Malcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox.
New York : Palgrave Macmillan, c2003Description: v-xxv, 556 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 033399437X (pbk.)
- 658.8 21
- HF5415 .M224 2003
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
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Reading Room Books and Pamphlets
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Main Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.8 MCD (Browse shelf(Opens below)) | Available | 074821 | ||
Overnight Books and Pamphlets
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Main Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.8 MCD (Browse shelf(Opens below)) | Available | 074822 | ||
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Reading Room Books and Pamphlets
|
Old Harbour Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.8 MCD (Browse shelf(Opens below)) | Available | 074820 |
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| RBC 658.8 MAR Marketing : Theory and Practice / | RBC 658.8 MAR Marketing : Theory and Practice / | RBC 658.8 MAS Marketing Case Studies : How to Tackle them, How to answer them / | RBC 658.8 MCD Marketing : A Complete Guide / | RBC 658.8 MCD Marketing : A Complete Guide / | RBC 658.8 ONK International Marketing : Analysis and Strategy / | RBC 658.8 PAG Introductory Marketing / |
Includes bibliographical references and index.
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