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Marketing Plans : How to prepare them: How to use them / Malcolm H.B. McDonald.
Series: The marketing series. Professional development | Marketing series (London, England). Professional development.Oxford Boston : Butterworth-Heinemann, c1995Edition: Third editionDescription: xiii, 485 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 075062213X
- 658.8/02 20
- HF5415.13 .M369183 1995
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
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Reading Room Books and Pamphlets
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Main Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.802 MCD (Browse shelf(Opens below)) | Available | 056079 | ||
Overnight Books and Pamphlets
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Main Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.802 MCD (Browse shelf(Opens below)) | Available | 056077 |
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| RBC 658.802 GIL Strategic Marketing Planning / | RBC 658.802 GIL Strategic Marketing Planning / | RBC 658.802 MCD Marketing Plans : How to prepare them: How to use them / | RBC 658.802 MCD Marketing Plans : How to prepare them: How to use them / | RBC 658.802 WIL Strategic Marketing Management : Planning, Implementation and Control / | RBC 658.802 WIL Strategic Marketing Management : Planning, Implementation and Control / | RBC 658.802 WIL Strategic Marketing Management : Planning, Implementation and Control / |
"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation.".
Includes index.
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