Success in Advertising and Promotion / Don Milner.
London : John Murray, c1995Description: xii, 322 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 0719553717
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RBC 659.1 ARE Contemporary Advertising and Integrated Marketing Communications / | RBC 659.1 BEL Advertising and Promotion : An integrated marketing communications perspective / | RBC 659.1 BEL Advertising and promotion : | RBC 659.1 MIL Success in Advertising and Promotion / | RBC 659.1 MIL Success in Advertising and Promotion / | RBC 659.1 OGU Advertising / | RBC 659.1 WIL The fundamentals of advertising / |
Includes glossary and index.
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