The fundamentals of advertising / (Record no. 725)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00986cam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000038679 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220201124713.0 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 86110824 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750602503 |
| Terms of availability | �9.95 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| -- | (DLC) 86110824 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 |
| Item number | .W56 1985 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 19 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilmshurst, John. |
| 245 ## - TITLE STATEMENT | |
| Title | The fundamentals of advertising / |
| Statement of responsibility, etc. | John Wilmshurst. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London : |
| Name of producer, publisher, distributor, manufacturer | Butterworth-Heinemann Limited, |
| Date of production, publication, distribution, manufacture, or copyright notice | c 1985. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 267 pages, [8] pages of plates : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | "Published on behalf of the CAM Foundation and the Institute of Marketing"--Cover. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographies and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | CAM Foundation. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Institute of Marketing. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 860129s1985\\\\enkaf\\\\b\\\\001\0\eng |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 160531 |
| -- | 20160531161950.0 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 989 ## - | |
| -- | 20211014123014.0 |
| Item Status | Lost status | Source of classification or shelving scheme | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reserve Book Collection | Main Campus | Main Campus | Reserve Book Collection | 02/01/2022 | RBC 659.1 WIL | 049479 | 02/01/2022 | 02/01/2022 | Overnight Books and Pamphlets | ||||
| Dewey Decimal Classification | Reserve Book Collection | Main Campus | Main Campus | Reserve Book Collection | 02/01/2022 | RBC 659.1 WIL | 049480 | 02/13/2024 | 02/01/2022 | Reading Room Books and Pamphlets | ||||
| Dewey Decimal Classification | Reserve Book Collection | Main Campus | Main Campus | Reserve Book Collection | 03/16/2022 | RBC 659.1 WIL | 049478 | 03/16/2022 | 03/16/2022 | Overnight Books and Pamphlets |