Portmore Community College
Online Library Catalogue

 

The fundamentals of advertising / (Record no. 725)

MARC details
000 -LEADER
fixed length control field 00986cam a2200301 a 4500
001 - CONTROL NUMBER
control field 0000038679
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220201124713.0
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 86110824
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750602503
Terms of availability �9.95
035 ## - SYSTEM CONTROL NUMBER
-- (DLC) 86110824
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
Item number .W56 1985
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 19
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wilmshurst, John.
245 ## - TITLE STATEMENT
Title The fundamentals of advertising /
Statement of responsibility, etc. John Wilmshurst.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer Butterworth-Heinemann Limited,
Date of production, publication, distribution, manufacture, or copyright notice c 1985.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 267 pages, [8] pages of plates :
Other physical details illustrations ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note "Published on behalf of the CAM Foundation and the Institute of Marketing"--Cover.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographies and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element CAM Foundation.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Institute of Marketing.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 860129s1985\\\\enkaf\\\\b\\\\001\0\eng
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 160531
-- 20160531161950.0
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
989 ## -
-- 20211014123014.0
Holdings
Item Status Lost status Source of classification or shelving scheme Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Reserve Book Collection Main Campus Main Campus Reserve Book Collection 02/01/2022   RBC 659.1 WIL 049479 02/01/2022 02/01/2022 Overnight Books and Pamphlets
    Dewey Decimal Classification   Reserve Book Collection Main Campus Main Campus Reserve Book Collection 02/01/2022   RBC 659.1 WIL 049480 02/13/2024 02/01/2022 Reading Room Books and Pamphlets
    Dewey Decimal Classification   Reserve Book Collection Main Campus Main Campus Reserve Book Collection 03/16/2022   RBC 659.1 WIL 049478 03/16/2022 03/16/2022 Overnight Books and Pamphlets

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