Contemporary Advertising and Integrated Marketing Communications / (Record no. 719)
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000 -LEADER | |
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fixed length control field | 01074cam a22003378a 4500 |
001 - CONTROL NUMBER | |
control field | 0000042347 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230809165834.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230809b |||||||| |||| 00| 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2012037645 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780078028953 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0078028957 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Description conventions | rda |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5821 |
Item number | .B62 2013 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Edition number | 23 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Arens, William F. |
245 ## - TITLE STATEMENT | |
Title | Contemporary Advertising and Integrated Marketing Communications / |
Statement of responsibility, etc. | William F. Arens, Michael F. Weigold and Christian Arens. |
250 ## - EDITION STATEMENT | |
Edition statement | Fourteenth edition. |
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | New York : |
Name of producer, publisher, distributor, manufacturer | McGraw-Hill/Irwin, |
Date of production, publication, distribution, manufacture, or copyright notice | c2011. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxxix, 722 pages : |
Other physical details | color illustrations ; |
Dimensions | 28 cm. |
336 ## - CONTENT TYPE | |
Source | rdacontent |
Content type term | text |
337 ## - MEDIA TYPE | |
Source | rdamedia |
Media type term | unmediated |
338 ## - CARRIER TYPE | |
Source | rdacarrier |
Carrier type term | volume |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising. |
Source of heading or term | Sears List of Subject Headings. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Weigold, Michael F. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Arens, Christian. |
908 ## - PUT COMMAND PARAMETER (RLIN) | |
Put command parameter | 120921s2013\\\\nyu\\\\\\\\\\\001\0\eng |
908 ## - PUT COMMAND PARAMETER (RLIN) | |
Put command parameter | 180108 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Source of classification or shelving scheme | Dewey Decimal Classification |
ITEMSTATUS | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Reserve Book Collection | Main Campus | Main Campus | Reserve Book Collection | 03/16/2022 | RBC 659.1 ARE | 082321 | 03/16/2022 | 03/16/2022 | Reading Room Books and Pamphlets | |||||
Dewey Decimal Classification | Reserve Book Collection | Old Harbour Campus | Old Harbour Campus | Reserve Book Collection | 02/01/2022 | RBC 659.1 ARE | 082322 | 02/01/2022 | 02/01/2022 | Reading Room Books and Pamphlets |