Portmore Community College
Online Library Catalogue

 

Contemporary Advertising and Integrated Marketing Communications / (Record no. 719)

MARC details
000 -LEADER
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001 - CONTROL NUMBER
control field 0000042347
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230809165834.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230809b |||||||| |||| 00| 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012037645
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780078028953
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0078028957
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Description conventions rda
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
Item number .B62 2013
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Arens, William F.
245 ## - TITLE STATEMENT
Title Contemporary Advertising and Integrated Marketing Communications /
Statement of responsibility, etc. William F. Arens, Michael F. Weigold and Christian Arens.
250 ## - EDITION STATEMENT
Edition statement Fourteenth edition.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer McGraw-Hill/Irwin,
Date of production, publication, distribution, manufacture, or copyright notice c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xxxix, 722 pages :
Other physical details color illustrations ;
Dimensions 28 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
Source of heading or term Sears List of Subject Headings.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Weigold, Michael F.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Arens, Christian.
908 ## - PUT COMMAND PARAMETER (RLIN)
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908 ## - PUT COMMAND PARAMETER (RLIN)
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942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
ITEMSTATUS Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Reserve Book Collection Main Campus Main Campus Reserve Book Collection 03/16/2022   RBC 659.1 ARE 082321 03/16/2022 03/16/2022 Reading Room Books and Pamphlets
    Dewey Decimal Classification     Reserve Book Collection Old Harbour Campus Old Harbour Campus Reserve Book Collection 02/01/2022   RBC 659.1 ARE 082322 02/01/2022 02/01/2022 Reading Room Books and Pamphlets

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