Contemporary Advertising and Integrated Marketing Communications / (Record no. 719)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01074cam a22003378a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000042347 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230809165834.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230809b |||||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012037645 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780078028953 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0078028957 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Description conventions | rda |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 |
| Item number | .B62 2013 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 23 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary Advertising and Integrated Marketing Communications / |
| Statement of responsibility, etc. | William F. Arens, Michael F. Weigold and Christian Arens. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourteenth edition. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill/Irwin, |
| Date of production, publication, distribution, manufacture, or copyright notice | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix, 722 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 28 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| Source of heading or term | Sears List of Subject Headings. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Weigold, Michael F. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Arens, Christian. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 120921s2013\\\\nyu\\\\\\\\\\\001\0\eng |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 180108 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| ITEMSTATUS | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reserve Book Collection | Main Campus | Main Campus | Reserve Book Collection | 03/16/2022 | RBC 659.1 ARE | 082321 | 03/16/2022 | 03/16/2022 | Reading Room Books and Pamphlets | |||||
| Dewey Decimal Classification | Reserve Book Collection | Old Harbour Campus | Old Harbour Campus | Reserve Book Collection | 02/01/2022 | RBC 659.1 ARE | 082322 | 02/01/2022 | 02/01/2022 | Reading Room Books and Pamphlets |