MARC details
000 -LEADER |
fixed length control field |
01475cam a2200361 a 4500 |
001 - CONTROL NUMBER |
control field |
0000038680 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230809154605.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
230809b |||||||| |||| 00| 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
99064779 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0030211077 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
Description conventions |
rda |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.1265 |
Item number |
.R44 2000 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Reedy, Joel. |
245 ## - TITLE STATEMENT |
Title |
Electronic Marketing : |
Remainder of title |
Integrating electronic resources into the marketing process / |
Statement of responsibility, etc. |
Joel Reedy, Shauna Schullo, Kenneth Zimmerman. |
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Fort Worth : |
Name of producer, publisher, distributor, manufacturer |
The Dryden Press, |
Date of production, publication, distribution, manufacture, or copyright notice |
c2000. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxiv, 466 pages : |
Other physical details |
illustrations ; |
Dimensions |
28 cm. |
336 ## - CONTENT TYPE |
Source |
rdacontent |
Content type term |
text |
337 ## - MEDIA TYPE |
Source |
rdamedia |
Media type term |
unmediated |
338 ## - CARRIER TYPE |
Source |
rdacarrier |
Carrier type term |
volume |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
The Dryden Press series in marketing |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Telemarketing. |
Source of heading or term |
Sears List of Subject Headings. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Internet marketing. |
Source of heading or term |
Sears List of Subject Headings. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Schullo, Shauna. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Zimmerman, Kenneth. |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1514/99064779-b.html">http://www.loc.gov/catdir/enhancements/fy1514/99064779-b.html</a> |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1514/99064779-d.html">http://www.loc.gov/catdir/enhancements/fy1514/99064779-d.html</a> |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents only |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1514/99064779-t.html">http://www.loc.gov/catdir/enhancements/fy1514/99064779-t.html</a> |
908 ## - PUT COMMAND PARAMETER (RLIN) |
Put command parameter |
990618s2000\\\\txua\\\\\b\\\\001\0\eng |
908 ## - PUT COMMAND PARAMETER (RLIN) |
Put command parameter |
160531 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |
Source of classification or shelving scheme |
Dewey Decimal Classification |