Marketing Channel Strategy / (Record no. 693)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00948cam a2200301 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000040236 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230809154347.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230809b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292060460 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1292060468 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PCC |
| Description conventions | rda |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Palmatier, Robert W. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Channel Strategy / |
| Statement of responsibility, etc. | Robert W. Palmatier, Louis W. Stern and Adel I. El-Ansary. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eighth edition, global edition. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Boston : |
| Name of producer, publisher, distributor, manufacturer | Pearson Education Limited, |
| Date of production, publication, distribution, manufacture, or copyright notice | c[2015]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 496 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing channels. |
| Source of heading or term | Sears List of Subject Headings. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | El-Ansary, Adel I. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stern, Louis W. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 20161109092853.0 |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 161109 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| ITEMSTATUS | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reserve Book Collection | Main Campus | Main Campus | Reserve Book Collection | 02/01/2022 | RBC 658.87 PAL | 081858 | 02/01/2022 | 02/01/2022 | Reading Room Books and Pamphlets | |||||
| Dewey Decimal Classification | Reserve Book Collection | Main Campus | Main Campus | Reserve Book Collection | 03/14/2022 | RBC 658.87 PAL | 081857 | 03/14/2022 | 03/14/2022 | Overnight Books and Pamphlets |