MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01591cam a22003974a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
0000038623 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230808191010.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230808b |||||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2003544944 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA3-17589 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471271373 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(CStRLIN)CSUBJ163655-B |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Transcribing agency |
UKM |
| Modifying agency |
TXA |
| -- |
S7Z |
| -- |
CStRLIN |
| -- |
DLC |
| Description conventions |
rda |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.55 |
| Item number |
.Z55 2003 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.812 |
| Edition number |
21 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zikmund, William G. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Customer Relationship Management : |
| Remainder of title |
Integrating marketing strategy and information Technology / |
| Statement of responsibility, etc. |
William G. Zikmund, Raymond McLeod, Jr. and Faye W. Gilbert. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
v-xix, 179 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Relationship marketing. |
| Source of heading or term |
Sears List of Subject Headings. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations |
| General subdivision |
Management. |
| Source of heading or term |
Sears List of Subject Headings. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations |
| General subdivision |
Management |
| -- |
Data processing. |
| Source of heading or term |
Sears List of Subject Headings. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McLeod, Raymond, Jr. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gilbert, Faye W. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/description/wiley038/2003544944.html">http://www.loc.gov/catdir/description/wiley038/2003544944.html</a> |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/wiley032/2003544944.html">http://www.loc.gov/catdir/toc/wiley032/2003544944.html</a> |
| 908 ## - PUT COMMAND PARAMETER (RLIN) |
|---|
| Put command parameter |
030602s2003\\\\njua\\\\\\\\\\001\0\eng |
| 908 ## - PUT COMMAND PARAMETER (RLIN) |
|---|
| Put command parameter |
160531 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
