Principles of Marketing / (Record no. 606)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01031cam a22003254a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000038498 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230802150729.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230802b |||||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2002034634 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131018612 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| Description conventions | rda |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K636 2004 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 21 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing / |
| Statement of responsibility, etc. | Philip Kotler and Gary Armstrong. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Tenth editon. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Upper Saddle River, New Jersey : |
| Name of producer, publisher, distributor, manufacturer | Prentice Hall, |
| Date of production, publication, distribution, manufacture, or copyright notice | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 661 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 29 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| Source of heading or term | Sears List of Subject Headings. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Fuller form of name | (Gary M.). |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 020829s2004\\\\njua\\\\\b\\\\001\0\eng |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 160520 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| ITEMSTATUS | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reserve Book Collection | Main Campus | Main Campus | Reserve Book Collection | 02/01/2022 | RBC 658.8 KOT | 073655 | 02/01/2022 | 02/01/2022 | Reading Room Books and Pamphlets | ||||||
| Dewey Decimal Classification | Reserve Book Collection | Main Campus | Main Campus | Reserve Book Collection | 02/01/2022 | RBC 658.8 KOT | 074636 | 02/01/2022 | 02/01/2022 | Overnight Books and Pamphlets | ||||||
| Dewey Decimal Classification | Reserve Book Collection | Main Campus | Main Campus | Reserve Book Collection | 02/01/2022 | 2 | RBC 658.8 KOT | 073941 | 01/30/2024 | 02/01/2022 | Overnight Books and Pamphlets | 01/29/2024 | ||||
| Dewey Decimal Classification | Reserve Book Collection | Old Harbour Campus | Old Harbour Campus | Reserve Book Collection | 02/01/2022 | RBC 658.8 KOT | 074635 | 02/01/2022 | 02/01/2022 | Reading Room Books and Pamphlets | ||||||
| Dewey Decimal Classification | Reserve Book Collection | Old Harbour Campus | Old Harbour Campus | Reserve Book Collection | 04/25/2022 | RBC 658.8 KOT | 073944 | 04/25/2022 | 04/25/2022 | Reading Room Books and Pamphlets |