Marketing : (Record no. 602)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00986cam a2200301 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000038491 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230731182248.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230731b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0395790050 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PCC |
| Description conventions | rda |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dibb, Sally. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | Concepts and Strategies / |
| Statement of responsibility, etc. | Sally Dibb, Lyndon Simkin, William M. Pride and O. C. Ferrell. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third European edition. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | Houghton Mifflin Company, |
| Date of production, publication, distribution, manufacture, or copyright notice | c1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 842 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 25 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Includes name index, subject index, notes and appendices. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| Source of heading or term | Sears List of Subject Headings. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Simkin, Lyndon. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pride, William M. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrel, O.C. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 20160520130158.0 |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 160520 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| ITEMSTATUS | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reserve Book Collection | Main Campus | Main Campus | Reserve Book Collection | 03/01/2022 | RBC 658.8 DIB | 072285 | 03/01/2022 | 03/01/2022 | Reading Room Books and Pamphlets | |||||
| Dewey Decimal Classification | Reserve Book Collection | Old Harbour Campus | Old Harbour Campus | Reserve Book Collection | 02/01/2022 | RBC 658.8 DIB | 072307 | 02/01/2022 | 02/01/2022 | Reading Room Books and Pamphlets |