Principles of marketing / (Record no. 5602)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00615nam a2200217 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000040728 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220201125140.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131212761 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Philip Kotler ; Gary Armstrong. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th international ed. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New Jersey : |
| Name of producer, publisher, distributor, manufacturer | Pearson Education, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 661 p. (A-14, R-30,C-2, E-11, I-19) ; |
| Dimensions | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 20170424163202.0 |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 170424 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 989 ## - | |
| -- | 20211014123014.0 |
| Item Status | Lost status | Source of classification or shelving scheme | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reserve Book Collection | Old Harbour Campus | Old Harbour Campus | Reserve Book Collection | 03/03/2022 | RBC 658.8 KOT | 074863 | 03/03/2022 | 03/03/2022 | Reading Room Books and Pamphlets |