Marketing : (Record no. 460)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00959cam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000043001 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220201124658.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780078028922 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0078028922 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Modifying agency | PCC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | the core / |
| Statement of responsibility, etc. | Roger A. Kerin, Steven W. Hartley, William Rudelius. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. | c 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlvii, 507 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 28 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartley, Steven William. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rudelius, William. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 120803s2013\\\\nyuab\\\\b\\\\001\0\eng |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 181101 |
| -- | 20181101123055.0 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 989 ## - | |
| -- | 20211014123014.0 |
| 996 ## - | |
| -- | 0000001149 |
| Item Status | Lost status | Source of classification or shelving scheme | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Open Shelf Reference | Main Campus | Main Campus | Open Shelf Reference | 02/01/2022 | R 658.8 KER | 082706 | 05/15/2024 | 02/01/2022 | Reference Books | ||||
| Dewey Decimal Classification | Non-Fiction | Main Campus | Main Campus | Open Shelf General | 07/25/2024 | NF 658.8 KER | 082707 | 10/02/2024 | 07/25/2024 | Non-Fiction Books | ||||
| Dewey Decimal Classification | Non-Fiction | Old Harbour Campus | Old Harbour Campus | Open Shelf General | 03/07/2022 | NF 658.8 KER | 082709 | 09/16/2024 | 03/07/2022 | Non-Fiction Books | ||||
| Dewey Decimal Classification | Open Shelf Reference | Old Harbour Campus | Old Harbour Campus | Open Shelf Reference | 10/06/2023 | R 658.8 KER | 082708 | 10/06/2023 | 10/06/2023 | Reference Books |