Modern Marketing / (Record no. 4024)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00777nam a2200289 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000041553 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240220153216.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220318b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0712110232 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PCC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jefkins, Frank. |
| 245 ## - TITLE STATEMENT | |
| Title | Modern Marketing / |
| Statement of responsibility, etc. | Frank Jefkins. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Leithwalk, Edinburgh : |
| Name of producer, publisher, distributor, manufacturer | Pitman Publishing, |
| Date of production, publication, distribution, manufacture, or copyright notice | c1989. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 294 pages ; |
| Dimensions | 22 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | voloume |
| 490 ## - SERIES STATEMENT | |
| Series statement | (The M&E Handbook series) |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | \\\\\\25165313.0 |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 170727 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| ITEMSTATUS | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Open Shelf Reference | Main Campus | Main Campus | Open Shelf Reference | 03/18/2022 | R 658.8 JEF | 068298 | 03/18/2022 | 03/18/2022 | Reference Books | |||||
| Dewey Decimal Classification | Open Shelf Reference | Main Campus | Main Campus | Open Shelf Reference | 02/20/2024 | R 658.8 JEF | 068293 | 02/20/2024 | 02/20/2024 | Reference Books |