MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01474cam a22003854a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000038522 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230802162601.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230802b |||||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2003051511 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
033399437X (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| Description conventions |
rda |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.M224 2003 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
21 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDonald, Malcolm. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
A Complete Guide / |
| Statement of responsibility, etc. |
Malcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Palgrave Macmillan, |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
v-xxv, 556 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| Source of heading or term |
Sears List of Subject Headings. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Christopher, Martin. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bass, Margrit. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baker, Susan, |
| Relator term |
Contributor. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Knox, Simon, |
| Relator term |
Contributor. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/bios/hol052/2003051511.html">http://www.loc.gov/catdir/bios/hol052/2003051511.html</a> |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/description/hol032/2003051511.html">http://www.loc.gov/catdir/description/hol032/2003051511.html</a> |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/hol031/2003051511.html">http://www.loc.gov/catdir/toc/hol031/2003051511.html</a> |
| 908 ## - PUT COMMAND PARAMETER (RLIN) |
|---|
| Put command parameter |
030418s2003\\\\nyua\\\\\b\\\\001\0\eng |
| 908 ## - PUT COMMAND PARAMETER (RLIN) |
|---|
| Put command parameter |
160520 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
