Marketing Communications : (Record no. 2351)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00769nam a2200253 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000038536 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240221143221.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240221b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749407751 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PCC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, P. R. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Communications : |
| Remainder of title | An integrated approach / |
| Statement of responsibility, etc. | P. R. Smith. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London : |
| Name of producer, publisher, distributor, manufacturer | Kogan Page Limited, |
| Date of production, publication, distribution, manufacture, or copyright notice | c1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 403 pages : |
| Other physical details | Illustrations ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | voloume |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| Source of heading or term | Sears List of Subject Headings. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 20160521143931.0 |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 160521 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| ITEMSTATUS | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Open Shelf Reference | Main Campus | Main Campus | Open Shelf Reference | 02/01/2022 | R 658.802 SMI | 065973 | 11/23/2022 | 02/01/2022 | Reference Books | |||||
| Dewey Decimal Classification | Open Shelf Reference | Main Campus | Main Campus | Open Shelf Reference | 02/01/2022 | R 658.802 SMI | 065975 | 05/08/2024 | 02/01/2022 | Reference Books | |||||
| Dewey Decimal Classification | Non-Fiction | Main Campus | Main Campus | Open Shelf General | 03/18/2022 | NF 658.802 SMI | 082286 | 03/18/2022 | 03/18/2022 | Non-Fiction Books |