MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01398cam a2200373 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000038539 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230808151051.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230808b |||||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
95168950 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
075062213X |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.M369183 1995 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/02 |
| Edition number |
20 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDonald, Malcolm. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing Plans : |
| Remainder of title |
How to prepare them: How to use them / |
| Statement of responsibility, etc. |
Malcolm H.B. McDonald. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Third edition. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Oxford |
| -- |
Boston : |
| Name of producer, publisher, distributor, manufacturer |
Butterworth-Heinemann, |
| Date of production, publication, distribution, manufacture, or copyright notice |
c1995. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 485 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
The marketing series. Professional development |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation.". |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| Source of heading or term |
Sears List of Subject Headings. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Planning. |
| Source of heading or term |
Sears List of Subject Headings. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Institute of Marketing. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
CAM Foundation. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Marketing series (London, England). |
| Name of part/section of a work |
Professional development. |
| Authority record control number or standard number |
http://id.loc.gov/authorities/names/n86701142 |
| 908 ## - PUT COMMAND PARAMETER (RLIN) |
|---|
| Put command parameter |
950622s1995\\\\enka\\\\\\\\\\001\0\eng |
| 908 ## - PUT COMMAND PARAMETER (RLIN) |
|---|
| Put command parameter |
160521 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
