MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01425cam a2200385 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
0000038639 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230802195958.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
230802b |||||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2003041331 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0072316020 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| Description conventions |
rda |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.33.U6 |
| Item number |
H38 2001 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/342/0973 |
| Edition number |
21 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hawkins, Del I. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Consumer Behavior : |
| Remainder of title |
Building Marketing Strategy / |
| Statement of responsibility, etc. |
Del I. Hawkins, Roger J. Best, Kenneth A. Coney. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Eighth edition. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Boston : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill Irwin, |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 776 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
27 cm + |
| Accompanying material |
1 CD ROM. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
McGraw-Hill/Irwin series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements for accompying CD ROM. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| Geographic subdivision |
United States. |
| Source of heading or term |
Sears List of Subject Headings. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market surveys |
| Geographic subdivision |
United States. |
| Source of heading or term |
Sears List of Subject Headings. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| Geographic subdivision |
United States |
| Form subdivision |
Case studies. |
| Source of heading or term |
Sears List of Subject Headings. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Best, Roger J. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Coney, Kenneth A. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) |
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| Put command parameter |
030113s2004\\\\maua\\\\\b\\\\001\0\eng |
| 908 ## - PUT COMMAND PARAMETER (RLIN) |
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| Put command parameter |
160531 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
