Electronic Marketing : Integrating electronic resources into the marketing process /
Reedy, Joel.
Electronic Marketing : Integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman. - xxiv, 466 pages : illustrations ; 28 cm. - The Dryden Press series in marketing .
Includes bibliographical references and index.
0030211077
99064779
Telemarketing.
Internet marketing.
HF5415.1265 / .R44 2000
Electronic Marketing : Integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman. - xxiv, 466 pages : illustrations ; 28 cm. - The Dryden Press series in marketing .
Includes bibliographical references and index.
0030211077
99064779
Telemarketing.
Internet marketing.
HF5415.1265 / .R44 2000