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Marketing Channel Strategy /

Palmatier, Robert W.

Marketing Channel Strategy / Robert W. Palmatier, Louis W. Stern and Adel I. El-Ansary. - Eighth edition, global edition. - 496 pages : illustrations ; 24 cm.

Includes index.

ISBN: 9781292060460 1292060468

Subjects--Topical Terms:
Marketing channels.

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Portmore Community CollegeOnline Library Catalogue

Marketing Channel Strategy /

Portmore Community College
Online Library Catalogue