Portmore Community College
Online Library Catalogue

 

Consumer Behavior /

Schiffman, Leon G.

Consumer Behavior / Leon G. Schiffman and Leslie Lazar Kanuk. - Fifth edition. - xix, 684 pages : illustrations (some color) ; 27 cm.

Includes bibliographical references and index.

0136690033

93038128


Consumer behavior.
Motivation research (Marketing).

HF5415.32 / .S35 1994

658.8/342

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