Consumer Behavior /
Schiffman, Leon G.
Consumer Behavior / Leon G. Schiffman and Leslie Lazar Kanuk. - Fifth edition. - xix, 684 pages : illustrations (some color) ; 27 cm.
Includes bibliographical references and index.
0136690033
93038128
Consumer behavior.
Motivation research (Marketing).
HF5415.32 / .S35 1994
658.8/342
Consumer Behavior / Leon G. Schiffman and Leslie Lazar Kanuk. - Fifth edition. - xix, 684 pages : illustrations (some color) ; 27 cm.
Includes bibliographical references and index.
0136690033
93038128
Consumer behavior.
Motivation research (Marketing).
HF5415.32 / .S35 1994
658.8/342