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Consumer Behavior and Marketing Strategy : J. Paul Peter and Jerry C. Olson.

Peter, J. Paul.

Consumer Behavior and Marketing Strategy : J. Paul Peter and Jerry C. Olson. - Seventh edition. - xxv, 578 pages : illustrations ; 27 cm. - McGraw-Hill/Irwin series in marketing .

Various multi-media instructional materials are available to supplement the text.

Includes bibliographical references and index.

ISBN: 0072864877 (alk. paper)

LCCN: 2003071083

Subjects--Topical Terms:
Consumer behavior.
Marketing.

LC Class. No.: HF5415.3 / .P468 2005

Dewey Class. No.: 658.8/342

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Portmore Community CollegeOnline Library Catalogue

Consumer Behavior and Marketing Strategy : J. Paul Peter and Jerry C. Olson.

Portmore Community College
Online Library Catalogue