Consumer Behavior and Marketing Strategy : J. Paul Peter and Jerry C. Olson.
Peter, J. Paul.
Consumer Behavior and Marketing Strategy : J. Paul Peter and Jerry C. Olson. - Sixth edition. - xxvi, 582 pages, [24] pages of plates : illustrations (some color) ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0072410647 (alk. paper)
2001031482
Consumer behavior.
Marketing.
HF5415.3 / .P468 2001
658.8/342
Consumer Behavior and Marketing Strategy : J. Paul Peter and Jerry C. Olson. - Sixth edition. - xxvi, 582 pages, [24] pages of plates : illustrations (some color) ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0072410647 (alk. paper)
2001031482
Consumer behavior.
Marketing.
HF5415.3 / .P468 2001
658.8/342