Consumer Behavior /
Schiffman, Leon G.
Consumer Behavior / Leon G. Schiffman and Leslie Lazar Kanuk. - Ninth edition. - xix, 561, C-38, G-11, I-22 pages : color illustrations ; 27 cm.
Includes bibliographical references and indexes.
0131869604 (alk. paper)
2005029392
Consumer behavior.
Motivation research (Marketing).
HF5415.32 / .S35 2007
658.8/342
Consumer Behavior / Leon G. Schiffman and Leslie Lazar Kanuk. - Ninth edition. - xix, 561, C-38, G-11, I-22 pages : color illustrations ; 27 cm.
Includes bibliographical references and indexes.
0131869604 (alk. paper)
2005029392
Consumer behavior.
Motivation research (Marketing).
HF5415.32 / .S35 2007
658.8/342