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Marketing Research : An Applied Orientation /

Malhotra, Naresh K.

Marketing Research : An Applied Orientation / Naresh K. Malhotra. - Sixth editon (Global edition). - 929 pages : illustrations ; 28 cm.

Includes bibliographical references (pages 834-873) and index.

ISBN: 9780136094234

LCCN: 2009011023

Subjects--Topical Terms:
Marketing research.
Marketing research--Methodology.

LC Class. No.: HF5415.2 / .M29 2010

Dewey Class. No.: 658.8/3

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Portmore Community CollegeOnline Library Catalogue

Marketing Research : An Applied Orientation /

Portmore Community College
Online Library Catalogue