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Marketing Research : An Applied Orientation /

Malhotra, Naresh K.

Marketing Research : An Applied Orientation / Naresh K. Malhotra. - Fifth edition. - 1 volume (various paging) : illustrations, map ; 29 cm + 1 CD-ROM (4 3/4 inches).

"SPSS student version 14.0"--CD-ROM.

Includes bibliographical references and index.

ISBN: 0132279460 0132221179 9780132221177

LCCN: 2006010250

Subjects--Topical Terms:
Marketing research.
Marketing research--Methodology.

LC Class. No.: HF5415.2 / .M29 2007

Dewey Class. No.: 658.8/3

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Portmore Community CollegeOnline Library Catalogue

Marketing Research : An Applied Orientation /

Portmore Community College
Online Library Catalogue