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Strategic Marketing Planning /

Gilligan, Colin.

Strategic Marketing Planning / Colin Gilligan and Richard M. S. Wilson. - Second edition. - x, 552 pages : illustrations ; 25 cm.

Includes bibliographical references and index.

ISBN: 9781856176170

Subjects--Topical Terms:
Marketing--Planning.
Marketing--Management.

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Portmore Community CollegeOnline Library Catalogue

Strategic Marketing Planning /

Portmore Community College
Online Library Catalogue