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Strategic Marketing Management : Planning, Implementation and Control /

Wilson, Richard M. S.

Strategic Marketing Management : Planning, Implementation and Control / Richard M. S. Wilson and Colin Gilligan. - Third edition. - xiii, 867 pages : illustrations ; 28 cm.

Includes bibliographical references and index.

ISBN: 9780750659383

Subjects--Topical Terms:
Marketing Management.
Strategic Planning.

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Portmore Community CollegeOnline Library Catalogue

Strategic Marketing Management : Planning, Implementation and Control /

Portmore Community College
Online Library Catalogue