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Customer Relationship Management : Integrating marketing strategy and information Technology /

Zikmund, William G.

Customer Relationship Management : Integrating marketing strategy and information Technology / William G. Zikmund, Raymond McLeod, Jr. and Faye W. Gilbert. - v-xix, 179 pages : illustrations ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0471271373

LCCN: 2003544944

Nat. Bib. No.: GBA3-17589

Subjects--Topical Terms:
Relationship marketing.
Customer relations--Management.
Customer relations--Management--Data processing.

LC Class. No.: HF5415.55 / .Z55 2003

Dewey Class. No.: 658.812

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Portmore Community CollegeOnline Library Catalogue

Customer Relationship Management : Integrating marketing strategy and information Technology /

Portmore Community College
Online Library Catalogue