AMA Handbook for Customer Satisfaction : Research, Planning and Implementation /
Dutka, Alan.
AMA Handbook for Customer Satisfaction : Research, Planning and Implementation / Alan Dutka. - viii, 231 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
0844235865
Customer Research.
Consumer Satisfaction--Research.
AMA Handbook for Customer Satisfaction : Research, Planning and Implementation / Alan Dutka. - viii, 231 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
0844235865
Customer Research.
Consumer Satisfaction--Research.