Marketing Mistakes and Successes /
Hartley, Robert F, 1927-.
Marketing Mistakes and Successes / Marketing mistakes & successes Robert F. Hartley. - Eleventh edition. - x, 406 pages : illustrations ; 23 cm.
"30th anniversary.".
Includes bibliographical references and index.
9780470169810 (pbk.) 0470169818 (pbk.)
2008040282
GBA8C8478 bnb
014799609 Uk
Marketing--United States--Case studies.
HF5415.1 / .H37 2009
658.800973
Marketing Mistakes and Successes / Marketing mistakes & successes Robert F. Hartley. - Eleventh edition. - x, 406 pages : illustrations ; 23 cm.
"30th anniversary.".
Includes bibliographical references and index.
9780470169810 (pbk.) 0470169818 (pbk.)
2008040282
GBA8C8478 bnb
014799609 Uk
Marketing--United States--Case studies.
HF5415.1 / .H37 2009
658.800973