Marketing Management : Analysis, Planning, Implementation, and Control /
Kotler, Philip.
Marketing Management : Analysis, Planning, Implementation, and Control / Philip Kotler. - Ninth edition. - 1 volume (various pagings) : illustrations (chiefly color), maps ; 27 cm. - The Prentice-Hall international series in marketing .
Includes bibliographical references and indexes.
0132435101 (case)
96001649
Marketing--Management.
HF5415.13 / .K64 1997
658.8
Marketing Management : Analysis, Planning, Implementation, and Control / Philip Kotler. - Ninth edition. - 1 volume (various pagings) : illustrations (chiefly color), maps ; 27 cm. - The Prentice-Hall international series in marketing .
Includes bibliographical references and indexes.
0132435101 (case)
96001649
Marketing--Management.
HF5415.13 / .K64 1997
658.8