Principles of Marketing /
Kotler, Philip.
Principles of Marketing / Philip Kotler and Gary Armstrong. - Fifteenth edition. global edition. - 716 pages : color illustrations ; 28 cm.
Includes bibliographical references and index.
9780273786993 0273786997
Marketing.
Principles of Marketing / Philip Kotler and Gary Armstrong. - Fifteenth edition. global edition. - 716 pages : color illustrations ; 28 cm.
Includes bibliographical references and index.
9780273786993 0273786997
Marketing.