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Marketing : Concepts and Strategies /

Dibb, Sally.

Marketing : Concepts and Strategies / Sally Dibb, Lyndon Simkin, William M. Pride and O. C. Ferrell. - Third European edition. - xxi, 842 pages : color illustrations ; 25 cm.

Includes name index, subject index, notes and appendices.

ISBN: 0395790050

Subjects--Topical Terms:
Marketing.

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Portmore Community CollegeOnline Library Catalogue

Marketing : Concepts and Strategies /

Portmore Community College
Online Library Catalogue