Marketing /
Lamb, Charles W.
Marketing / Charles W. Lamb, Joseph F. Hair and Carl McDaniel. - Fifth edition. - xvi, 773 pages : color illustrations ; 28 cm.
Includes appendix, glossary, end notes and internet index.
0324006381
Marketing.
Marketing / Charles W. Lamb, Joseph F. Hair and Carl McDaniel. - Fifth edition. - xvi, 773 pages : color illustrations ; 28 cm.
Includes appendix, glossary, end notes and internet index.
0324006381
Marketing.