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Services marketing :

Lovelock, Christopher.

Services marketing : people, technology, strategy / Christopher Lovelock and Jochen Wirtz. - Seventh edition. - 648 pages ; 28 cm.

Includes index.

ISBN: 0273756060 9780273756064

Subjects--Topical Terms:
Services Marketing.

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Portmore Community CollegeOnline Library Catalogue

Services marketing :

Portmore Community College
Online Library Catalogue