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Services Marketing : Concepts, Strategies and Cases /

Hoffman, K. Douglas.

Services Marketing : Concepts, Strategies and Cases / K. Douglas Hoffman and John E. G. Bateson. - Third edition, International student edition. - xix, 588 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

ISBN: 0324422830 9780324422832 0324319967 9780324319965

Subjects--Topical Terms:
Marketing Channels--Services.

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Portmore Community CollegeOnline Library Catalogue

Services Marketing : Concepts, Strategies and Cases /

Portmore Community College
Online Library Catalogue