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Marketing :

Bearden, William O, 1945-.

Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. - xlviii, 631 pages : color illustrations, color map ; 29 cm. - The Irwin series in marketing .

Includes glossary, bibliographical references (pages [584]-601) and index.

ISBN: 025611319X

LCCN: 94031421

Subjects--Topical Terms:
Marketing--United States.

LC Class. No.: HF5415.1 / .B4155 1995

Dewey Class. No.: 658.8

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Portmore Community CollegeOnline Library Catalogue

Marketing :

Portmore Community College
Online Library Catalogue