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Marketing management for the hospitality industry :

Reich, Allen Z.

Marketing management for the hospitality industry : A strategic approach / Allen Z. Reich. - xix, 530 p ; 25 cm.

Includes index.

ISBN: 0471310123

Subjects--Topical Terms:
Hospitality industry--Marketing
Hospitality Industry--Marketing--Management

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Portmore Community CollegeOnline Library Catalogue

Marketing management for the hospitality industry :

Portmore Community College
Online Library Catalogue