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Marketing :

Kerin, Roger A.

Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - Fifth edition. - New York : McGraw-Hill/Irwin, c 2013. - xlvii, 507 pages : color illustrations ; 28 cm.

Includes index.

ISBN: 9780078028922 0078028922

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8

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Portmore Community CollegeOnline Library Catalogue

Marketing :

Portmore Community College
Online Library Catalogue