Marketing :
Kerin, Roger A.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - Fifth edition. - New York : McGraw-Hill/Irwin, c 2013. - xlvii, 507 pages : color illustrations ; 28 cm.
Includes index.
9780078028922 0078028922
Marketing.
658.8
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - Fifth edition. - New York : McGraw-Hill/Irwin, c 2013. - xlvii, 507 pages : color illustrations ; 28 cm.
Includes index.
9780078028922 0078028922
Marketing.
658.8