Marketing : The Core /
Kerin, Roger A.
Marketing : The Core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - Second edition. - xxxiii, 425, G5, CN16, CR2, I28 pages : illustration (chiefly colour), colour map ; 28 cm.
Includes bibliographical references (page CN-CN16) and indexes.
0072999896 (alk. paper) 0073215740 9780072999891 9780073215747
2005055463
Marketing.
HF5415 / .K452 2007
658.8
Marketing : The Core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - Second edition. - xxxiii, 425, G5, CN16, CR2, I28 pages : illustration (chiefly colour), colour map ; 28 cm.
Includes bibliographical references (page CN-CN16) and indexes.
0072999896 (alk. paper) 0073215740 9780072999891 9780073215747
2005055463
Marketing.
HF5415 / .K452 2007
658.8