Modern Marketing /
Jefkins, Frank.
Modern Marketing / Frank Jefkins. - Second edition. - x, 294 pages ; 22 cm. - (The M&E Handbook series) .
Includes index.
0712110232
Marketing.
Modern Marketing / Frank Jefkins. - Second edition. - x, 294 pages ; 22 cm. - (The M&E Handbook series) .
Includes index.
0712110232
Marketing.